Fashion is a popular form of autonomy and self-expression in a certain context and at a certain time, of style, jewelry, footwear, accessories, cosmetics, hairstyle, and posture. The word “fashion” itself refers to a distinctive appearance determined by the fashion industry at what point it deems as what is currently trending. Fashion, just like any other popular industry, has experienced explosive growth since the turn of the twentieth century. The rapid pace of the evolution of this industry has brought with it many changes both literally and figuratively, for example, the increase of numerous terms referring to the industry, the growth of various designs, the diversification of available materials, and the expansion of business opportunities for designers.
For decades, designers were either restricted to designing for men. Women, for the most part, were strictly prohibited from designing. In fact, this restriction caused a certain amount of resentment on the part of women, as they tended to be the ones wearing clothes. Also, in earlier times, designers were often limited to designing for a very narrow age group. For example, designers were not allowed to design clothes for little kids. As a result, designers had to focus their attention on women, whose needs and wants were far more different and varied than those of men.
With the passage of time and the realization of how important fashion is as an art, more designers came out with new and innovative ideas. After all, fashion has always been about trying to alter the existing conditions and circumstances to meet societal and aesthetic demands. This practice has taken so many twists and turns through history that there are a great number of designers to be found worldwide. While some still stick to creating and providing apparel for men, many have become experts in making women’s clothing.
Because women have always been the fashion victims rather than the fashion heroes, designers took advantage of this and over the years have created and provided women’s clothing that meets specific needs. The introduction of jeans for women has been a major breakthrough for them. These garments made it possible for women to look fashionable without being cheap. Apart from looking good and feeling good, jeans offered women the convenience of having casual wear while still looking fashionable.
Women, being very particular about fashion, demanded more creative designs from designers. This led the fashion industry to expand its horizons beyond borders and color palettes. Thanks to globalization, the fashion industry has been able to penetrate new markets that were previously inaccessible. Some of these were particularly helpful to women.
The fashion industry has managed to transform itself from a male dominated world to one where women hold a prominent position. Even Hollywood has jumped on the bandwagon and most popular stars are female. All this has paved the way for fashion houses to develop more versatile fashion lines. Women can choose from a wide variety of colors, patterns and styles. Thanks to them, the fashion industry has once again become a hot favourite.